Posted tagged ‘Television Study’

American TV Use Soars Past 8 Hours a Day

November 25, 2008

Despite the growth on online video, Americans watch an average of 8 hours and 18 minutes of television each day, according to a study from Nielsen. That’s up substantially from a decade ago, before Internet video was part of the culture, when Americans watched an average of 7 hours and 15 minutes each day.

I’m guilty of a couple hours a day myself, but not as much as when I was younger. With the kids, I’ve also found that I don’t come close to the 8 hours a day which is the American average.

From the Associated Press:

Despite the ability to watch video on computers and cell phones, Americans are viewing more television than ever.

Nielsen Media Research said Monday the average American watches 142 hours of TV in a month. Last season the typical home had a television on for eight hours and 18 minutes each day. That’s up an hour per day from just 10 years ago.

And the older you are, the more TV you watch. Nielsen said Americans aged 65 and up watch more than 196 hours per month.

Americans are also watching more video on the Internet and mobile devices, although Nielsen said cell phone viewing is mostly a guy thing.