As we turn the calendar from one year to another, what does it make you think about? New Year’s Resolutions? Back-To-School? The Super Bowl?
Well, if you’re like me and employed in the world of tech PR, it means one thing…the annual “Super Bowl” of consumer electronics events, the International Consumer Electronics Show (CES).
If you’ve ever attended CES then you know that the show has grown exponentially since its early days. There’s nothing quite like getting more than 140,000+ of your closest friends together in Las Vegas for 4 days of the latest and greatest gadgets and gizmos from some of the largest consumer electronics companies in the world. Each year, months of hype lead up to the show. Who’s going to be there? What are they going to be demonstrating? What’s the big, new “it” product? And this year was no different.
Quite a few major technology trends emerged from this year’s show floor that are sure to keep me busy throughout 2011. Some of the significant topics of discussion included the launch of dozens of new tablet devices, wireless 4G LTE and enhanced connected television technologies.
And if you thought that CES had lost its luster and prestige…think again! Last year was a major down year in terms of attendance for CES. But, it was the large crowd at this year’s show that caught the attention of many in the media:
“I must’ve gotten the following question fifty times in the past few days: what’s the coolest thing you saw at CES? Every time, I’ve given the same answer: the crowd…It’s what the size of the 2011 CES signifies about the consumer electronics industry, and about the cultural centrality of a set of devices and issues that used to be the sole province of geeks.” Jon Stokes, Ars Technica
“CES 2011 is back to normal. It was packed with vendors and attendees. The overall tone was extremely up beat… It was fun to walk the floor and see what was on display.” Bill Wong, Electronic Design
There was no shortage of big names at CES. Amongst those speaking in Las Vegas this year were Steve Ballmer of Microsoft, Rupert Stadler of AUDI AG, Boo-Keun Yoon of Samsung, Alan Mulally of Ford and Ivan Seidenberg of Verizon. Each gave a Keynote presentation and Mulally used his presentation to unveil the company’s first electric vehicle, the Ford Focus Electric. Did you miss any of the Keynote presentations? Don’t worry…in this day and age you can easily go back and watch all of them online on the CES website anytime you like.
We talked trends coming out of the show earlier, and in 2011, there was no shortage of hot button topics that everyone wanted to talk about. Here’s what members of the media had to say about what they saw on the show floor:
“From the very first press conference, the main theme from the show emerged: your next smartphone will likely connect to a 4G network. For business use, 4G on your smartphone or tablet means easier Internet back-ups, smooth video chats, and snappier Web viewing.” John Brandon, Inc. Magazine
“This year, the show was all about Android. We ushered in the era of dual-core Androids with LG and Motorola, we celebrated the 4G revolution with LG, Motorola, and Samsung, and we even got a glimpse at how Android works when screen resolution is bumped beyond the all-too-common WVGA, thanks to Motorola. Oh, and a little thing called Android 3.0 Honeycomb is going to transform the way we think about not only tablets, but smartphones too.” Brandon Miniman, PocketNow.com
Larger crowds, 4G and gadgets galore! These were some of the highlights of CES this year. I think we can safely say that the recession appears to be over and if CES is any barometer for the state of the industry, then we’re in for a big 2011!
Did you go to CES this year? What was your biggest takeaway? What was your most memorable moment (at the event…not in Vegas)?