Posted tagged ‘Mobile Advertising’

Google Buys AdMob For $750 Million

November 9, 2009

Pretty big news as Google announced this morning that it has struck a deal to buy mobile ad network, AdMob, for $750 million in stock.

From the Associated Press:

Google already has a mobile ad delivery system, DoubleClick Mobile, which it got with its $3.2 billion acquisition of DoubleClick Inc. in 2008. Google said buying AdMob will give it more expertise in a market that is expected to grow rapidly over the next several years.

Omar Hamoui founded AdMob in 2006. The company, which is based in San Mateo, Calif., provides a market for advertisers to buy space on Web sites geared for mobile devices.

“Mobile advertising has enormous potential as a marketing medium and while this industry is still in the early stages of development, AdMob has already made exceptional progress in a very short time,” Susan Wojcicki, Google’s vice president of product management, said in a statement.

From TechCrunch:

Google has just announced that it has acquired AdMob, the mobile ad platform that has been especially popular on the iPhone, for $750 million. This is a big win for the company’s early investors, which include Sequoia Capital and Accel Partners (this is a huge day for Accel — they were also investors in Playfish, which was just acquired by EA). More recent investors include DFJ and Northgate Capital.

Google has set up a website to explain the benefits of the AdMob acquisition, detailing the rapidly growing (and still very nascent) mobile advertising space. Google also created the graphic below to highlight the differences between its own mobile search ads, and the display ads AdMob shows in applications on the iPhone and other platforms.

From Reuters:

The all-stock deal gives Google, whose Android software is increasingly used to power smartphones such as the Motorola Inc Droid, an important element to monetize mobile Internet traffic.

Privately held AdMob makes technology for serving display ads on mobile phones and to track the performance of the ads.

Google, the world’s No.1 Internet search engine, does not disclose how much of its revenue, which totaled nearly $22 billion in 2008, comes from mobile ads.

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TwitterPeek Launches

November 3, 2009

A new gadget designed specifically for people who want to tweet on the go was launched today by a company known as Peek.

Just tweeting? That’s it?

You’ll have to read Sascha Segan’s review on PC Magazine for more information. Here’s a hint of what he thought…he gave it 1.5 out of 5 stars!

From PC Magazine:

A neat idea executed poorly, the cute li’l TwitterPeek will probably sell well this holiday season, aided by credulous blog posts and fawning fashion magazines. That’s because its concept is pretty buzzy: a bargain-basement Twitter-only handheld with a hip design. Just don’t expect it to work well or in many ways at all.

Let’s get the buzz out of the way. TwitterPeek is frickin’ adorable. It looks like a high-end, shrunken-down Scandinavian Speak n’ Spell. It’s a powder-blue or charcoal-gray, 4 by 2.7 by 0.4 inch slab, and it feels surprisingly solid thanks to its soft-touch front and metal back. The 2.5-inch, 320-by-240 screen shows eight lines of text plus status information. The QWERTY keyboard has nicely spaced keys, though you navigate mostly with a clumsy, stiff trackwheel attached to the side. Peek says the TwitterPeek has about three days of battery life, and my model lived up to that claim.

From CNET:

TwitterPeek, which looks like a smartphone, features a QWERTY keyboard and comes in black or aqua blue.

The idea behind TwitterPeek is simple. After buying the device, users need only to input their Twitter credentials to get going. The gadget lets them tweet, reply, retweet, send direct messages, and download followers. It supports one account at a time. Users can also view TwitPics by clicking the “view content” option from the TwitterPeek menu. The company claims its battery lasts three to four days with average usage.

Included in the price of TwitterPeek is a service plan. According to the company, users can access Twitter nationwide through Peek’s own “mobile network,” which accesses mobile-phone networks. If users choose to pay $99 at the time of purchase, they will get the TwitterPeek device and six months of Peek service. After that, they need to pay $7.95 per month for network access. If customers plunk down $199, they’ll get the device and service for the life of the product. In either case, TwitterPeek allows for unlimited tweeting.

mBlox Powers “In Stadium Solutions” to Improve Security and Safety Via Text Message

October 7, 2009

Client mBlox, the world’s largest mobile transaction network, today announced that the company is powering In Stadium Solutions’ rapidly growing security and marketing fan text messaging service for sporting events held in prominent venues such as Dolphin Stadium, Notre Dame Stadium, Dodger Stadium, Daytona International Speedway. The service has also been active at major sporting events such as the Super Bowl and BCS National Championship Game.

From the release:

ISS’ text messaging system reduces the number of incidents and improves security at venues by allowing fans to simply and discreetly text a shortcode with a keyword and a brief description of the issue and its location. Ushers, public safety personnel, first aid and event staff can then quickly and efficiently take action as needed. This has helped reduce the number of unruly incidents and dramatically increased the response time to any type of issue such as medical situations, housekeeping and other guest service issues.

In addition to security and safety issues, ISS enables venues to engage directly with fans both while they are at the venue, through mediums such as quizzes and special offers, and after the event with incentives for the fans to return. The system can also be used to generate sponsorship revenue.

“In Stadium Solutions is a highly innovative company which has taken SMS and turned it into a service that enables stadium ushers and security personnel to address incidents before they turn into problems,” said Brian Johnson, senior vice president of sales and marketing for the Americas and Asia Pacific for mBlox. “Billions of SMS are sent each month so consumers know and trust the format. Clearly, the major sporting venues have seen the value in enabling spectators to alert staff inconspicuously with no danger to the fans themselves.”

RCR Wireless News Closes

March 3, 2009

It’s a very sad day for the mobile and wireless industry.

From RCR Wireless News:

RCR Wireless News has suspended publication of its print and online products immediately and is closing operations. Unfortunately, the market for RCR’s products has been hit particularly hard by the global financial meltdown.

“RCR Wireless News was passionately run by first-class people and it pains us to make this move but the economy gives us no other choice,” said Crain Communications Chairman Keith E. Crain.

CES: Las Vegas

January 7, 2009

Gil Grissom may be leaving CSI this week, but people are just arriving in Las Vegas for one of the biggest shows of the year.

It’s expected that while attendance may be down slightly this year due to the struggling economy, as many as 130,000 attendees will be converging on the city for the 42nd annual International Consumer Electronics Show.

The show always has a great lineup of speakers and this year will be no different (minus Bill Gates of course). For those of you who are already in Vegas, and plan to leave the comfort of the hotels and casinos for the show, make sure to check out clients from ACCESS, mBlox and Nero on these thought provoking panels at Digital Hollywood, co-located at CES:

Thursday, January 8

10:30 – 11:30 a.m.

Track III- ME6- Mobile Entertainment Track

Reinventing the Mobile Device and Mobile Network- Integrating the Full PC Experience into a Personal Communications Device

Albert Chu, VP of Marketing & Alliances, ACCESS Systems America


For Session Description & Speaker Bios Click Here

Thursday, January 8

Noon to 1 p.m.

Track III- ME7, Mobile Entertainment Track

The Mobile Web: The Future of Applications, Commerce, GPS, Communications and Content

Larry Berkin, VP, Ecosystem and Corporate Business Development, ACCESS Systems America


For Session Description & Speaker Bios Click Here

Thursday, January 8

3 to 4 p.m.

Track III- ME9- Mobile Entertainment Track

Mobile Commerce and Content- The Mobile Web, Off Deck Content, Mobile Search and Advertising Options

Brian Johnson, Senior Vice President, Americas and Asia Pacific, mBlox


For Session Description & Speaker Bios Click Here

Additionally, Nero US President, Richard Carriere, will be a featured speaker on January 9, at 3 p.m. in the North Hall – N261. His panel, “The Television, the PC, Online Video and the Digital Consumer Experience” will discuss consumers’ use of TV as the gateway to entertainment and information. Included in the discussion will be the topics of interactive TV, IPTV, PVR TV, broadband-based TV, as well as the many ways that consumers will use and access content and programming.

Nero Move it, Nero 9 and Nero LiquidTV | TiVo PC will be showcased at the AMD-sponsored Nero Theater at the Nero booth, January 8-10 in the Las Vegas Convention Center, South Hall 4, #35625.

Nero and OEM partner product trials and promotional giveaways will also be offered at the Nero Theater, with the first demonstration of Nero 9 at 11 a.m. PT, Nero LiquidTV | TiVo PC at 1 p.m. PT, and Nero Move it at 3 p.m. PT. This newly expanded Nero product line represents the company’s delivery of liquid media technology — where the TV and PC are merged and digital entertainment content moves easily across a variety of devices.

If you’re interested in meeting one-on-one with Nero at CES, please contact Karen Clyne at (408) 727-0351 ext 763 or karenc@mcgrathpower.com.

It should be a great show once again this year. Looking for more information? CNN has a great preview of the show today.

From CNN:

With many Americans struggling to pay bills, find jobs and even avoid foreclosure, it may seem like an extravagance to spend hundreds of dollars on a laptop or a digital camera.

But financial fears also are causing consumers to spend more time at home, where they still want to be entertained. Industry observers believe this nesting trend could sustain demand for products — Blu-ray players, stereos, video games, cheap computers — that brighten the family room while easing the sting of canceling that Disney World vacation.

“We’re about to experience a renaissance in in-home entertainment,” said Scott Steinberg, publisher of DigitalTrends.com. “History proves that even during times of recession, people are willing to invest heavily in great escapes, and products that take their mind off the concerns and vagaries of everyday life.

“That being said, consumers are becoming smarter about how they spend their money,” he added. “This year’s mindset will be less about luxury than convenience, and a specific gadget or technology’s pure ability at the end of the day to get the job done.”

With an uneasy eye on the economy, tech companies seem to be scaling back expectations for CES, which kicks off officially on Thursday. Attendance will likely be down about 8 percent, and few blockbuster announcements are expected. Industry heavyweights also are downsizing the usual slate of lavish corporate parties that in 2006 saw the Foo Fighters gigging for Motorola and Intel hosting The Black Eyed Peas.

“The pre-buzz has really been a lot quieter than it’s been in recent years,” said Kent German, a senior editor at CNET.com, who is attending his fifth CES. German believes more tech companies are choosing to launch products at other times of the year when they don’t have to compete for attention.

Digital Coupons Getting Popular

January 5, 2009

Coupons delivered over social-networking sites, aggregation sites and mobile phones proved to be very popular this holiday season. For example, a Coupons.com application lets Facebook users get a list of printable coupons each week.

From DM News:

As the economic turmoil continues, many brands and retailers are turning to digital coupons to sweeten consumer offers. This holiday season saw the growth of coupons transmitted across social networks, coupon aggregation sites and mobile phones.

“Everyone’s feeling the pinch, and coupons are great way to continue buying your favorite brand and save money on it,” says Lisa Bradner, senior analyst at Forrester Research. “Consumers are being aggressive because they’re trying to save money every way they can. For the companies involved, it’s a plus because it means consumers like you and want to stick with you.”

When digital coupons first emerged several years ago, one anticipated challenge was that brands would not be able to control the use of something that could be widely and easily spread. But new technologies have helped overcome this.

“Many of those issues have been mitigated by limiting the number of times something can be printed, measuring the IP address and those kinds of things,” Bradner said. “It’s not perfect. Some large manufacturers still don’t use online coupons. But part of that is once you get past the digital coupon, the way the companies redeem them and clear them through the retailers is still very, very manual and people intensive.”

In one recent partnership, Facebook users can now install a Coupons.com application to their profile. Each week, new printable coupons are listed on the application, which users can download and also compare their savings with friends in their network.

“For more than a decade we’ve been committed to helping consumers save money, which has become increasingly important now in these tough times,” said Steven Boal, CEO of Coupons.com, in a statement. “By launching Coupons.com on Facebook, we hope to bring more savings straight to shoppers.”

This year also saw the emergence of coupon aggregation sites become a big trend. Sites such as RetailMeNot, CouponChief.com and Savings.com list the latest coupons of many well-known brands so that consumers can share the coupon codes. Coupon site visits were up 33% in October, according to ComScore, with 16% of shoppers saying that they don’t buy in general unless they can find a coupon. ComScore also found that three out of four adults are more likely to return to a store that offers coupons.

“The plus is [you have] someone that is brand loyal and looking to find [your] brand and buy it at a lower price rather than [switching to] a private label,” Bradner said. “That’s the opportunity and the challenge to manage, and relationship marketing needs to manage the intersection of those two points.”

And this loyalty can spread into the social sphere, where coupons have once again become a social experience as consumers share them on aggregation sites.

“It’s difficult for a content site to find everything,” said Gary Gray, co-founder of CouponChief.com. “When a coupon site lets others post deals themselves, it allows everyone to share in that wider knowledgebase of what’s out there.”

Digital coupons also have become a popular offering on the mobile phone. Mobile marketing services firm Verve Wireless recently launched a new mobile couponing application for publishers, and Cellfire is already offering mobile coupons.

“We’ve always felt that mobile is one of the best delivery mechanisms for that kind of direct response message, because the phone is always with you, “ said Greg Hallinan, VP of marketing at Verve Wireless. “Consumers don’t have to worry about clipping a coupon out.”

For Cellfire, the mobile grocery coupon has been a big hit. Its client, Kroger, saw a good response to the mobile coupon, with redemption rates as high as 10% to 20%. After a successful test in 200 stores in the South, the grocery chain is expanding a mobile coupon program to serve all of its 2,200 stores nationwide.

“Consumers can use their mobile phone or computer to find and choose the offers they want across dozens of brands at the grocery store anytime and anywhere,” said Brent Dusing, CEO of Cellfire.

Texting While Driving Ban Becomes California Law

January 2, 2009

A prohibition on engaging in any text-based communication while driving went into effect yesterday here in California. The law carries a first-offense fine of $20, and a $50 fine each time thereafter. Drivers in the state must already use hands-free devices while talking on cell phones.

I guess I’ll have to stop this. It’s my #1 bad habit!

From the Associated Press:

While driving on the highways of the golden state, it is now against the law for motorists use text messaging.

The new rule, signed by Gov. Arnold Schwarzenegger in 2008, bans writing, sending, or reading a text-based communication while driving in California, according to the department of motor vehicle’s Web site.

The law applies to wireless phones, or other communication devices, used for text-based communication. The ban includes, and is not limited to: text messages, instant messages, or e-mail, according to the vehicle department.

“Texters” who need a fix should pull off the road to a safe location before engaging in the popular form of communication, because the violating the law carries a $20 fine for a first offense and $50 for each time after that. Repeat offenders could face triple the fine amount, because of penalty assessments, the DMV said.

The state already requires adult drivers to use handsfree devices for cell phones, and bares 16- and 17-year-olds from using any device to talk or text while driving.

The no-text measure’s author, Sen. Joe Simitian of Palo Alto, told the Associated Press California should do more to prevent driving distractions.