Posted tagged ‘Mashable’

Average Teen Texts More Than 3,000 Times Monthly

October 15, 2010

…and I thought I texted a lot! According to recent studies, the average teenager sends over 3,000 texts per month.

From Mashable:

According to a new study from Nielsen, our society has gone mad with texting, data usage and app downloads. Nielsen analyzed the mobile data habits of over 60,000 mobile subscribers and surveyed over 3,000 teens during April, May and June of this year. The numbers they came up with are astounding.

Credit: The Nielsen Company

The number of texts being sent is on the rise, especially among teenagers age 13 to 17. According to Nielsen, the average teenager now sends 3,339 texts per month.

There’s more, though: teen females send an incredible 4,050 text per month, while teen males send an average of 2,539 texts. Teens are sending 8 percent more texts than they were this time last year.



Could Google’s Latitude Be A Twitter Killer?

February 6, 2009

Great article on Mashable yesterday about Google’s new Latitude and the affect it might have on Twitter.

When Google announced Latitude, the company’s new geo-location tool, all the talk was about the technology opening doors for location-based ads in the years ahead. While we probably can be sure that those ads are coming, the big question is whether Latitude might be Google’s secret “Twitter Killer”.

From the article:

I’ve been playing around with Google Latitude on and off since this morning. I must admit, it’s pretty cool and demonstrates why geolocation is interesting, and services like Loopt and BrightKite have found some success as early players in the space.

But as myself and a lot of other commenters have noted, the problem with Latitude is that Google contacts really aren’t your actual social network in most cases, primarily because of the quirky way in which Gmail adds people to your buddy list. Nonetheless, Google Latitude has me thinking about geolocation again, and more aptly, why the big social networking players – Facebook, MySpace, and Twitter – aren’t doing anything with it.

Why It Would Be Great

Facebook, and to a lesser extent Twitter (and formerly MySpace … it still is for lots of other people), is an actual representation of my social network. And, with the ability to sort contacts into different groups (personal friends, colleagues, high school classmates, etc), the privacy concerns that come with any geolocation-based social network are mostly alleviated. Status updates are already built in (Latitude comes with a Status feature too), adding useful data when you see where your friends are. Essentially, it becomes the automated tweet-up.

The only thing seemingly missing from the big social networks is mapping and the decreasingly complex technological barriers it takes to do geolocation. But Google Maps, Yahoo Maps, and Mapquest all have APIs for that.

From eWeek:

“This means software developers will build applications around the triangulation of information; personal behaviors and preferences, your social group of friends and family and your location,” said Jeremiah Owyang, a Forrester Research senior analyst in social computing and the author of the blog Web Strategy. “I’m thinking about [Google’s mobile phone platform] Android and how it connects to it–you can expect Android to come with Latitude as a default software feature in the future.”

Latitude is an application that gives users the ability to track friends, family and colleagues via Google Maps on a PC or mobile device. Already available on BlackBerry, S60 and Windows Mobile devices, and coming soon to the Apple iPhone through Google Mobile App, Owyang said Latitude in its current form is merely a stepping stone, and not yet the be-all-end-all of mobile social networking.

“Google’s a little bit slower to come into this space, but they want to deliver things with quality,” he said, admitting that he couldn’t actually get Latitide to work on his mobile phone. “It might just be a Nokia thing, though,” he suggests. Owyang is referring to companies such as Loopt, which provides a cell phone-based GPS sharing system that allows users to visualize one another using their cell phones and share information. “This technology isn’t anything that new, they just haven’t put it all together yet.”

When that happens—which Owyang predicts is unlikely to occur before the end of the year or perhaps even two years, the future of contextual, location-based marketing and advertising arrives. “Say you and your friends from out of town are in a location in a city and you want to meet up; when this all comes together, it will recommend a restaurant based on what it knows about you and your friends’ preferences,” he said. “Like a good Thai restaurant.”

Twitter: Top Ten Ways NOT To Be Followed

January 7, 2009

For all you Twitter lovers, here’s a list of the top 10 ways to NOT be followed on Twitter!

While the Internet tends to be flooded with lists of ways to become a Twitter power user, it’s rare when you can stumble upon a list of what not to do on the site. At the top of Atherton Bartelby’s list of “Follow Fails”: Not having an avatar that features a picture of you or your brand.

As you will see on my profile, I have a lovely family portrait as my avatar. One of my favorite photos!

From Mashable:

We’ve all been there: You’re at a party hosted by that one fabulous friend, and populated with the best of your mutual circle of friends. The atmosphere is almost carbonated with excitement; the guests’ personalities flawlessly compliment each other; and the conversations that abound are infused with intelligence, caustic wit, and a wide variety of knowledge that ensures the complete absence of any pregnant, awkward pauses. Then, it happens: someone appears who just doesn’t…fit.

A similar phenom happens on Twitter. You’re having conversations with your established Twitter friends, you’re broadcasting useful information, news, or links to your followers, and you’re “engaging your Tribe,” etc., when suddenly, someone begins following you who, much like that previously referenced party guest, just doesn’t fit. This is the person whose follow on Twitter you simply cannot bring yourself to return. This is the follow fail.

Run any number of searches on Google or Alexa and you will arrive at a veritable host of articles offering endless lists of tips on “how to get more followers on Twitter.” What you will not find are lists compiled by Twitter “power users” regarding the major reasons why they will or will not return a Twitter follower’s follow when it happens, and this is my gift to you: “The Top Ten Reasons Why *I* Will Not Follow You In Return On Twitter.”

1. You have no user avatar

no-img-follow…or your user avatar is neither a personalized photograph nor reflective of a brand.

More important than whether or not your Twitter profile background is “designed” is how you choose to present yourself in that seemingly insignificant 48×48 pixel square. If that square is empty, impersonal, or otherwise lacking any qualities that will immediately allow me to visually associate it with you, that is an immediate Follow Fail. If I am going to build a Twitter relationship with you, I want to see you, or your brand, and not, however humorous I may find it, a screen capture of a magical leoplurodon.

2. You list no location, no website, or no bio

Clearly, Twitter is all about brevity. So how difficult is it to provide a few additional characters of information that may offer potential followers more impetus to follow you in return? I’ve returned countless follows from users whose Twitter streams I’ve found “meh,” but whose listed blogs, sites, or portfolios were too amazing to not follow, or whose 160-character bios were too humorous/intriguing to pass up, or who were in the same city as me and therefore potential project collaborators.

These fields take two seconds to populate; it would behoove you to take those two seconds to populate them.

Twitter Will Change the Look and Feel of Blogs in 2009

January 5, 2009

It is believed that bloggers will embrace Twitter in a whole new way this year, as the platform becomes more than just another way to hype that new blog post. In 2009, Twitter will leap off the sidebar and become a permanent vehicle for posts, comments, feeds and more.

From Mashable:

In 2008, Twitter really started to hit the mainstream and bloggers began adding widgets to their sidebars to display their latest tweets.

In 2009, Twitter will become much more tightly integrated with the rest of the blog in a variety of ways – watch out for tweetbacks and tweetstats to make their debut, and tweet comments to TwitterRolls to start appearing on blogs. Here are 10 ways Twitter will impact blogs this year.

1. Tweetbacks

Bloggers will start to add “Tweetbacks” to their blog posts. The simplest version will show the number of people who have tweeted this post (including all reverse engineered tinyurls). Tweetbacks are not yet available.

Options will include:

  • Showing what tweeters are saying about the post
  • Replies to those tweets from others
  • Showing who is tweeting the post
  • Showing the tweeters’ avatars
  • Ordering tweeters by Twitter influence
  • Mixing tweets in with comments, rather than displaying them separately

2. Tweetstats

In addition to “most read,” “most commented” type sections in blog sidebars, bloggers will add “most tweeted” and “recently tweeted” blog posts sections. These Tweetstats are not yet available.

3. TweetThis

Some bloggers will ditch catch-all social networking plugins AddThis and ShareThis and just use TweetThis, finding this to be the most effective way of sharing new links online. Watch Twitter move up into the first tab of the ShareThis plugin.

4. Tweets move out of the sidebar

More bloggers will mix blog posts and tweets into a single column together a la Tumblr, rather than keeping them in the sidebar. More new themes will have a built-in style for displaying tweets in an elegant way amongst blog posts. WordPress users will find the Twitter tools plugin useful.

Brands Have a Place on Twitter

December 15, 2008

Companies’ Twitter profiles can have as much personality and utility as personal profiles. Twitter’s ability to share useful tidbits of information make it a natural platform for those who want information from a company, while its opt-in nature means uninterested users can just ignore brand tweets.

From Mashable:

A Mashable article by Dr. Mark Drapeau was passed around on Twitter this Friday, calling for a ban on brands on Twitter. I respectfully disagree.

1. Twitter is Opt-In

Drapeau said that Twitter was for people to talk to people and not brands to project their message. Particularly distasteful to Drapeau was a humanless brand dumping useless information or worse, some SEO company marketing in a company’s Twitter account.

Fundamentally, I agree with what Drapeau says about the spammy Twitter accounts that are used just to get one more silly site link out there by an SEO company or brands that totally misunderstand and therefore misuse Twitter. It undermines Twitter’s usefulness in a small part. But since, as the author himself points out, Twitter is an opt-in service (meaning I can follow who I want and not follow advertisers) the impact is minimal.

2. Twitter is the New Phone Company

The debate did not rage on Twitter so much a simmer, mostly with brands themselves coming to their own defense. This is by no means the only debate out there on the usefulness of Twitter either as a form of communication or as a marketing tool. Many purists will probably cringe to hear me mention Twitter as a “marketing tool” and I sympathize with them.

Look, I am a centrist. Sorry to sound so wishy-washy about it but I believe that there is room for both brands and for person-to-person communication on Twitter. In fact, that is what I would argue the thing that makes Twitter so great. I believe it was Chris Brogan who recently Tweeted that he follows so many people because he thinks of Twitter as the new phone company. It is certainly a useful utility that might even grow up to be even too useful and powerful to ever be meaningfully monetized. Not that it can’t happen but Twitter has become such an extremely dynamic form of communication that it may transcend that simplistic, “where is your business model” mentality.

3. Brands Can Have Personalities Too

Like snowflakes, no two Tweeple (as some call Twitter users) are alike. It’s like a geek version of the Breakfast Club: there’s the shy lurker follower that follows everyone but rarely Tweets. The social butterfly who just @ replies to everyone all day. The loudmouthed soapboxer who just likes to talk about what is best for other people. The intellectual sharer who provides useful links and retweets. The big mouth that just goes around starting trouble with random Tweeple. Or the egoist Twitterer who can only talk about themselves or their newest, greatest vidcast.