Posted tagged ‘Mary Anne Ostrom’

Blog Shack, Baby Blog Shack!

August 26, 2008

It’s known as the Blog Shack at the Democratic National Convention. We are told to think of it as Animal House, but with a corporate sponsor. The free beer starts at 1 p.m. and the couches are comfy and ready for social media to report on the event. Sounds like a lot of fun to me! Unfortunately, I was not invited. Oh well, maybe in 2012!


Some 500 bloggers from Berkeley’s Daily Kos to Susan “the Neon Nurse” from Lamar, Colo. (pop. 9,062), are crammed into what, it turns out, is a not-quite-big-enough tent to meet the crush of bloggers descending on Denver this week.

The two-story, 8,000-square-foot tent, a few blocks from the convention center where traditional media types are holed up, is advertised as new media central for the convention.

With sponsors including Google, YouTube and Digg, the Big Tent also underscores how the blogging community is going mainstream.

“It’s old media meets new media. It’s new media meets new media. I’m just here to meet somebody,” laughed Matt Cooper, the former Time Magazine investigative reporter who blogs and writes for Portfolio, a national business magazine.

“I just wonder if bloggers can have as much impact when they are in the same place as the big dogs,” he added, referring to bloggers joining mainstream media to cover a political convention.

The Democratic National Convention has credentialed more than 120 blogs, but only a fraction of those who wanted in. The privately funded tent is meant to handle the overflow. Just because they can’t get onto the floor hasn’t stopped them from writing about everything from the 1,200 parties and the side political meetings to opining about, well, everything.

Apple, Yahoo and Microsoft also are in Denver. But marketing-minded Google is making the biggest splash at both this week’s Democratic convention and next week’s meeting of Republicans in St. Paul. Google has teams of people encouraging delegates and bloggers to use an array of Google-owned technologies offered by YouTube, and Picasa, a photo service. Yahoo is hosting public policy forums with Democratic party leaders.

Craig Newmark, founder of Craigslist, is blogging from the Big Tent, too.

“I’ve been a couch potato, but this election is just too darned important,” Newmark said. “But this is how the media is changing. It gives guys like me a place and an opportunity to raise our voices.”