Posted tagged ‘Mark LaNeve’

GM to Sell Cars on eBay

August 10, 2009

It appears that more than 225 General Motors dealers in California will sell vehicles through the eBay online auction site in a four-week trial.

From CNN:

Under the program, which begins Tuesday, consumers will be able to bargain with the dealers for Chevrolet, Buick, GMC and Pontiac cars and trucks from model years 2008, 2009 and 2010. The program ends Sept. 8.

The new car shopping website, gm.ebay.com, will feature a “wide selection” of up to 20,000 new GM vehicles at “competitive prices,” the companies said in a press release.

Customers will be able to buy cars outright at the advertised price using the Web site’s “Buy It Now” option. Alternatively, customers can suggest a price under the “Best Offer” option, which may then be negotiated with the dealer.

“Together with eBay Motors, GM and our dealers are reinventing the car-buying experience for our California customers,” said Mark LaNeve, GM vice president of U.S. sales, in a statement.

GM emerged from bankruptcy protection on July 10, concluding a 40-day stay in Chapter 11 with the sale of its key operations to a new company majority-owned by the U.S. Treasury. The company pledged to win back American consumers and taxpayers.

The automaker has sold certain new and certified-used GM models on eBay Motors in the past. But the scale of the new program marks a significant shift for the online auction house, which is traditionally focused on used cars and auto parts.

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General Motors Ends Partnership with Tiger Woods

November 24, 2008

UPDATE on Tiger Woods accident.

General Motors said today that it is ending its nine-year endorsement deal with Tiger Woods as the automaker continues to cut expenses while trying to survive the economic crisis.

From BusinessWeek:

The cash-strapped company said in a statement that it is looking to reduce costs, and that Woods also wants more personal time as he expects his second child.

Woods has endorsed GM products around the world and mainly has been seen in Buick commercials as the company tried to give the nameplate a more youthful image.

“I am very proud of the long standing partnership I’ve had with GM and have enjoyed being a part of the company’s dramatic product evolution,” Woods said in a statement.

GM’s statement said the company and Woods agreed together to end the deal, and the separation was amicable.

GM has been making dramatic cuts in advertising as it tries to conserve cash. The nation’s largest automaker spent nearly $7 billion more than it took in last quarter and has warned that it may reach the minimum amount required to run the company by the end of the year without federal help.

Experts say a company that falls below minimum cash levels will have to stop paying some of its bills, a move that could force it into bankruptcy protection.

Mark LaNeve, GM’s vice president for North American marketing, said GM and Woods started discussing an end to the deal earlier this year, and it had nothing to do with GM’s quest for $25 billion in federal loans for the auto industry.

But the company’s statement said the decision was made as part of “the search for budget efficiencies during a difficult economy for General Motors.”

GM is so concerned about costs that it cut advertising during the 2009 Super Bowl, although it still plans to sponsor the National Football League and likely air ads before and after the game. GM also has pulled out of the Oscars and Emmy Awards in 2009 — the first time in over a decade that it is not running ads right before, during or after the two events.