Posted tagged ‘Internet Search’

Google Announces Job Cuts

January 15, 2009

Google has announced that the company is closing three engineering offices and cutting approximately 100 recruiters from its work force as the recession dampens hiring at the company.

From Associated Press:

“Given the state of the economy, we recognized that we needed fewer people focused on hiring,” Laszlo Bock, a Google vice president, wrote in a blog posting late Wednesday announcing the layoffs.

In a separate post, Google said it would close its engineering offices in Austin, Texas, Trondheim, Norway and Lulea, Sweden, a step the company said would affect 70 workers.

“Our strong desire is to keep as many of these 70 engineering employees at Google as possible,” wrote Google’s vice president for engineering and research, Alan Eustace.

“Our long-term goal is not to trim the number of people we have working on engineering projects or reduce our global presence, but create a smaller number of more effective engineering sites,” he added.

The cuts follow news last week of a government filing from Google showing a significant cutback in temporary employees aimed at trimming costs. The company acknowledged in November that it would be looking to reduce contract workers while retaining full-time employees. Google hasn’t said how many positions it plans to eliminate.


When Marketing, Don’t Forget About Blogs

December 11, 2008

With all the hype surrounding social networking sites, it’s easy to forget how integral blogging is to a successful social media marketing effort. Reaching out to bloggers can create all four essential components of a great social media marketing push: User-created content, positive third-party feedback, search results and social networking.

From Adotas:

As the number of social networkers and Twitter-ers continues to grow, advertisers and marketers often find themselves employing tactics such as setting up a “Fan-page” on Facebook, posting tweets on Twitter or developing applications to attract consumers to their brand.

But all of these tactics ignore a critical player in the online marketing game—blogs.

The fragmented nature of social networks is also a factor when considering which strategy will be most successful in generating positive ROI. By focusing on one or a handful of social networks, marketers are placing limitations on the reach of their brand and message.

Instead, brands need to revisit the original form of social media – the blogosphere – to reach the masses. Having evolved into a reliable source of information for consumers, blogs play a bigger and more important role for marketers than ever before. Bloggers allow marketers to successfully engage consumers around their brand through countless outlets including the micro-blogs that are essential to giving everyone a “voice.”

There have been a recorded 77.7 Million unique visitors to blogs versus 41 Million visits to Facebook and 77 percent of active Internet users read blogs. These statistics indicate that visits to blogs far outweigh visits to social networking sites.

The fragmented nature of social networks is also a factor when considering which strategy will be most successful in generating positive ROI. By focusing on one or a handful of social networks, marketers are placing limitations on the reach of their brand and message.

Increasingly, consumers are turning to blogs for news, reviews and recommendations. Trust in “a person like me” has tripled, from 20% to 68% from 2004 to 2006. Marketers still wary of letting outside sources control their brands should keep in mind that most word of mouth is positive.

MySpace Teams with Google for MySpaceID

December 8, 2008

MySpace is teaming up with Internet search leader Google in a campaign that will extend MySpace’s reach and counter the expansion of their rival, Facebook.

From CNET:

As part of the Le Web conference in Paris, News Corp.’s MySpace announced that it has taken a deeper plunge into the data portability pool.

The social network has announced its support for Google Friend Connect, which launched in full last week, and is using the standard to help power a new set of tools called the MySpace Open Platform. In conjunction, MySpace has ditched the distinctly unsexy moniker of “Data Availability” in favor of the new sobriquet “MySpaceID” for its universal log-in project. The Open Platform, in addition to MySpaceID, encompasses its OpenSocial-compatible app platform and the Post To MySpace sharing feature.

Right now, with MySpaceID, members can log in to partner sites with their MySpace usernames and find which of their MySpace friends use those partner sites. In the future, it’ll also synchronize feed activity much like the rival Facebook Connect and allow MySpace members to register for third-party site accounts with their MySpace URLs.

Along with Google Friend Connect, MySpaceID was built with open standards OAuth, OpenSocial, and OpenID. MySpace, as well as Google, is one of the founding partners of the OpenSocial Foundation.

MySpace also announced the first two partners for MySpaceID: European mobile giant Vodafone and personalized home page service Netvibes. It still hasn’t yet rolled out log-in credentials for the original Data Availability launch partners–Twitter, eBay, and Yahoo–but product manager Max Engel says those are still in the works.

Facebook Connect and Google Friend Connect both launched last week, spurring a return to the social-networking turf wars and power struggle for control of the almighty “social graph.”

From the Associated Press:

The alliance, unveiled late Monday in Paris, builds upon MySpace’s seven-month-old effort to make it easier for the 127 million worldwide users of its online hangout to connect with their social circles while they’re at other Internet destinations.

MySpace is trying to pull it off by making its login system, called “MySpaceID,” compatible with any Web site that wants to embrace it.

By working with a similar service offered by Google, MySpace is betting more sites will welcome its audience. Blogs and other small sites with limited technical help probably will find it easier to use Google’s system, known as “Friend Connect,” said Max Engel, who oversees MySpaceID.

The collaboration between News Corp.’s MySpace and Google represents their latest shot across Facebook’s bow. MySpace and Google previously joined forces a year ago to promote a service, called “OpenSocial,” that competes against Facebook’s warehouse of online software programs.

Facebook also is peddling its own universal login service to create more ways for its roughly 130 million worldwide users to share their personal profiles and favorite applications wherever and whenever they want on the Web. The privately held company expanded “Facebook Connect” last week after seven months of testing.

By loosening their grip on the personal information stored on their owns sites, both MySpace and Facebook are vying to shape and steer even more social interaction than they already do.

In the process, they hope to become the command centers of their users’ online activities. By extending their networks on to other sites, Facebook and MySpace also could emerge as more alluring marketing vehicles, particularly as they glean more information about the interests of individual users.

Steve Ballmer, Microsoft, Not Interested in Yahoo

November 7, 2008

According to a report from the Wall Street Journal, Microsoft chief executive Steve Ballmer has ruled out making another bid for Internet firm Yahoo.

From the AFP:

“We made an offer, we made another offer, and it was clear that Yahoo didn’t want to sell the business to us and we moved on,” the newspaper quoted Ballmer as saying on Friday in Australia.

“We are not interested in going back and re-looking at an acquisition. I don’t know why they would be either, frankly. They turned us down at 33 dollars a share,” he added at a business luncheon in Sydney.

Yahoo was trading at 12.25 dollars shortly after the opening bell on Friday at the New York Stock Exchange, a drop of more than 12 percent.

Yahoo chief executive Jerry Yang said in San Francisco on Wednesday that Microsoft should buy his pioneering Internet firm despite the failed takeover talks between the companies earlier this year.

“To this day, I would say the best thing for Microsoft is to buy Yahoo,” Yang said during an on-stage chat with journalist John Battelle at a Web 2.0 summit on Internet Age companies and their business strategies.