Posted tagged ‘Global Branding’

Google, Family Guy and Burger King Team Up For Internet Advertising

August 18, 2008

Seth MacFarlane, creator of TV’s “Family Guy,” will debut “Seth MacFarlane’s Cavalcade of Cartoon Comedy,” an animated series set to be distributed exclusively through Google using the AdSense advertising system. MacFarlane has created three animated Burger King advertisements that will play ahead of the new series’ clips.

Burger King, Seth MacFarlane

Credit: Burger King, Seth MacFarlane

From the International Herald Tribune:

Next month, Seth MacFarlane, creator of the “Family Guy” TV series, will unveil a high-profile new project called “Seth MacFarlane’s Cavalcade of Cartoon Comedy,” an animated variety show that will be distributed solely through Google.

The Internet giant will syndicate the new program using its AdSense advertising system to thousands of Web sites that are predetermined to be gathering spots for MacFarlane’s target audience, typically young men. Instead of placing a static ad on a Web page, Google will place a “Cavalcade” video clip. YouTube will also devote a channel to the material.

Marketing messages will be incorporated into the clips largely through “preroll” ads, but Burger King took its involvement a step further. In a rare example of one of Hollywood’s top creative powers working hand-in-glove with a marketer, MacFarlane created and animated Burger King ads to play ahead of “Cavalcade” clips.

If Seth MacFarlane is involved, this should be good. I have always been a fan of the “Family Guy” television series which includes humor which pokes fun at just about everyone. I’ll be looking forward to seeing the clips online soon. Thoughts?

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