AT&T To Introduce $20 iPhone Data Plan?

It seems that AT&T is considering cutting the price of its monthly service package or offering a range of lower-priced plans. One plan that could be introduced as early as late May would include limited data access at a $10 monthly reduction.

From BusinessWeek:

The possible price cut likely reflects the back-and-forth between AT&T and Apple as they work out whether and under what terms AT&T would remain the sole U.S. iPhone carrier. Apple may want flexibility in pricing as a condition, analysts say. “We understand it’s part of the extension (of its contract) that AT&T wants to maintain,” Richard Doherty, director at consultant Envisioneering Group, says of the prospect of lower data-plan prices. As Apple considers whether to widen its circle of U.S. providers, AT&T may have less ability to balk at Apple’s requests. Representatives of Apple and AT&T declined to comment.

AT&T and Apple also have added scope for price reductions as iPhone manufacturing costs decline. Apple plans to introduce a new version of iPhone software in June, and it may unveil a new, cheaper device in June or July. New devices may cost as much as one-third less to produce than earlier versions, Doherty says. The cost of touchscreens, the most expensive component, has declined by more than 30% in the past year, estimates Michael Cote, an analyst at consultant Cote Collaborative Wireless Strategy.

Lower-priced data plans would probably lure a lot of fence-sitters, including students and consumers with lower incomes. A reduction could boost AT&T’s iPhone subscriber additions by 20% to 25%, estimates wireless industry consultant Chetan Sharma. A survey late last year by comScore indicated that 43% of iPhone buyers earned more than $100,000 a year. But many of the wealthiest subscribers have already signed up. In the first quarter, AT&T activated 1.6 million iPhones, and 40% of those activations were for users new to AT&T. “(A price reduction) absolutely makes sense,” Sharma says. “AT&T is starting to hit a wall in terms of new subscribers.” In the first quarter of 2009, AT&T’s net subscriber additions were 5.6% lower than in the year-earlier period.