Posted tagged ‘Blogger’

Casey Anthony: Are We to Blame for the Not Guilty Verdict?

July 13, 2011

Very interesting piece on the website of the Orlando Sentinel today. I suggest clicking the link below for the full article.

It turns out that a consultant for the defense analyzed more than 40,000 highly-charged opinions, both negative and positive, that were found on social media sites and blogs, and used them to help the defense craft their trial strategy.

“A perfect example was Cindy Anthony. People hated her when she admitted to the chloroform searches, but there were many who said she lied out of motherly instinct. They felt a kinship, especially mothers. In closing, the defense softened its approach and said she lied to protect [Casey Anthony].”

From the Orlando Sentinel:

“When bloggers and others in social media sites started to attack George Anthony about his alleged mistress, the defense team beefed up their questions against him,” said Fort Lauderdale-based consultant Amy Singer. “None of the bloggers ever changed their minds about him.”

The innovative pro-bono tactic by Singer shows how social media sites like Facebook and Twitter could revolutionize the way lawyers defend their clients, especially in highly-publicized cases like the Casey Anthony murder trial.

“This is the first time I have heard of this kind of consulting for a trial and it’s incredible,” said Florida A&M University professor Shiv Persaud. “It definitely might become a part of my curriculum in trial practice. We could benefit from a new type of tool we didn’t have before.”

“I’ve spent 32 years listening to people’s reactions to trial stimulus, but it’s never been anything like this,” Singer said. “This whole case was driven by social media. We really tapped into people’s minds and I think it’s a tool that should be used by defense and prosecution.”

We’ve Hit 1,000,000!!!!

April 15, 2011

1 million page views! How does that even happen?????

Thanks to everyone who comes by and reads this stuff. It amazes me how many people come here on a daily basis, read what I have to write and care enough to leave their thoughts/comments.

Really…I’m not that interesting :)

Here’s to reaching 2 million in 2012!

How to Deal With “Trolls”

February 11, 2011

Trolls can be a websites worst enemy (or at least to some it can feel that way). But it’s relatively easy to keep the harm done by their incursions to a minimum.

You have to develop a thick skin, learn to distinguish overly passionate fans from genuine troublemakers and use positive reinforcement to reward more-productive members of your community.

“Keep in mind, trolls feed off your tasty community-manager tears,” Caroline Chen writes.

I’ve heard the term “troll” a lot recently…and a lot of people mention it surrounding the Casey Anthony case. Those who go from site to site causing trouble. I don’t mind having discussions. But let’s remember to keep it clean everyone, OK :P

From ClickZ:

Don’t let them see you cry. Many a troll has kept a novice community manager up at night, tears brimming and soul wounded at the sight of caps-locked, multi-exclamation-pointed freak-outs. (“WHOEVER DID THIS CAMPAIGN SHOULD BE FIRED!!!!!!!!”) But keep in mind, trolls feed off your tasty community-manager tears. Thicken that skin, screen-grab, and collect in a folder (Desktop > Trollsville) to laugh at later. Seriously. Community management can be an emotional battlefield, and sometimes the best thing you can do is control your own sanity by not reacting.

Troll fights happen. Sometimes, you’ll be blessed with the spectacle of a troll fight. Trolls will try to out-negative one another in the same thread. Do allow this to happen. They only serve to illegitimize the trolls and make your job easier. They’re also highly entertaining.

Perez Hilton Sues Black Eyed Peas Manager

June 24, 2009

Blogger Perez Hilton has sued the Black Eyed Peas manager for battery and intentional infliction of emotion distress. It is reported that he is seeking $25,000.

From the Associated Press:

The suit states Hilton is seeking to protect his rights to free speech and claims Polo Molina attacked him because he made critical comments about the Black Eyed Peas’ new album.

Molina was arrested in Toronto early Monday after he allegedly punched Hilton following a heated argument between the blogger and Black Eyed Peas leader will.i.am.

Time Spent On Social Networking Sites Doubles

June 3, 2009

The latest figures from Nielsen Online show that the number of minutes spent on social networking sites in the United States has almost doubled over the past year.

From Reuters:

Nielsen Online, which measures Web traffic, said the number of minutes on social networks in the United States rose 83 percent in April from the same month a year ago, but found users were quick to move on and sites could quickly fall from favor.

Nielsen Online spokesman Jon Gibs said a major trend had been the continuing popularity of Facebook, which has more than 200 million active members and has become so mainstream it now hosts Pope Benedict and a list of world leaders.

The total number of minutes spent on Facebook surged 700 percent year-on-year to 13.9 billion in April this year from 1.7 billion a year ago, making it the No. 1 social networking site for the fourth consecutive month.

News Corp’s MySpace was second most popular but the number of minutes spent on this site fell 31 percent to 4.97 billion from 7.3 billion a year ago, although it remained the top social networking site when ranked by video streams.

Blogger, Tagged.com and Twitter.com came third, fourth and fifth respectively, with the number of minutes spent on Twitter — that lets people send 140-character messages or Tweets — rocketing 3,712 percent in April from a year ago.

Happy Valentine’s Day Everyone

February 14, 2009

Just wanted to thank each and everyone of you who stop by to read the blog each day.

Hope you all have a very happy Valentine’s Day! :)

Social Media Works…As Part of a Larger Campaign

February 6, 2009

Social Media Today asks the question: are we really missing the point about the strategies we create using these technologies?

It’s true, the number of followers you have on your Twitter account matters and the percentage of readers coming to your blog via an RSS reader are important.

But the real value of social media campaigns emerges when they’re connected to other elements of a broader communications and marketing campaign. Social media should be a component of the core campaign, and an important one.

From Social Media Today:

The other day in an article that’s gained a lot of attention, Guardian tech journalist Bobbie Johnson proclaimed that he’s done with social media. If you haven’t done so it’s definitely worth a read. In summary Bobbie says:

“I’ve had it with social media. Not social networking per se, but the incessant chatter about how “social media” is changing the world. How it’s going mainstream. How it’s the biggest change we’ve ever seen.”

So we have the incessant squawking of “experts”, and the talking up of the same people again and again and again as the ones everyone should ‘follow’ – something Kevin Palmer discusses in a great post entitled ‘The social media echo chamber makes me not want to listen.’

At its worst, it manifests itself in people pruning their friend lists down so they can game the ranking system Twitter Grader (which awards a higher score if more people follow you than the other way around) – really, who cares.

The core problem is that social media is being looked at in isolation as something only to be touched by a select group of gurus. Instead, to my mind it should be an intrinsic part of every marcoms campaign – you have an idea of how you are going to target print, broadcast and also online.

It’s a component of the core campaign, and an important one. But it doesn’t sit on its own.

So while I completely get why organisations have individuals like the excellent Shannon Paul (Detroit RedWings), Kelly Feller (Intel) and Scott Monty (Ford) on-board to operate in this space, it seems to make less sense for actual agencies to set up specialist divisions – and every week I still read about someone here in the UK doing just that. For the reasons mentioned above, we took the opposite approach.

We once had a division (Herd was originally the name of it, I simply kept the URL for the blog). But we stopped that last year, thinking that it would be better to skill up all the core account handlers in online media knowledge. And while one or two of the Cows like myself definitely have more of an interest in this area, I’d never bill myself as an ‘expert’!

So the backlash is in full swing, as demonstrated by those two videos below. Maybe no bad thing. Bobbie says at the end of his piece, “I’m sick of “social media sensations”. And I’m sick of social media. Social media is people. People talk about stuff. The end.”


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