Posted tagged ‘Blogger’

Casey Anthony: Are We to Blame for the Not Guilty Verdict?

July 13, 2011

Very interesting piece on the website of the Orlando Sentinel today. I suggest clicking the link below for the full article.

It turns out that a consultant for the defense analyzed more than 40,000 highly-charged opinions, both negative and positive, that were found on social media sites and blogs, and used them to help the defense craft their trial strategy.

“A perfect example was Cindy Anthony. People hated her when she admitted to the chloroform searches, but there were many who said she lied out of motherly instinct. They felt a kinship, especially mothers. In closing, the defense softened its approach and said she lied to protect [Casey Anthony].”

From the Orlando Sentinel:

“When bloggers and others in social media sites started to attack George Anthony about his alleged mistress, the defense team beefed up their questions against him,” said Fort Lauderdale-based consultant Amy Singer. “None of the bloggers ever changed their minds about him.”

The innovative pro-bono tactic by Singer shows how social media sites like Facebook and Twitter could revolutionize the way lawyers defend their clients, especially in highly-publicized cases like the Casey Anthony murder trial.

“This is the first time I have heard of this kind of consulting for a trial and it’s incredible,” said Florida A&M University professor Shiv Persaud. “It definitely might become a part of my curriculum in trial practice. We could benefit from a new type of tool we didn’t have before.”

“I’ve spent 32 years listening to people’s reactions to trial stimulus, but it’s never been anything like this,” Singer said. “This whole case was driven by social media. We really tapped into people’s minds and I think it’s a tool that should be used by defense and prosecution.”

We’ve Hit 1,000,000!!!!

April 15, 2011

1 million page views! How does that even happen?????

Thanks to everyone who comes by and reads this stuff. It amazes me how many people come here on a daily basis, read what I have to write and care enough to leave their thoughts/comments.

Really…I’m not that interesting :)

Here’s to reaching 2 million in 2012!

How to Deal With “Trolls”

February 11, 2011

Trolls can be a websites worst enemy (or at least to some it can feel that way). But it’s relatively easy to keep the harm done by their incursions to a minimum.

You have to develop a thick skin, learn to distinguish overly passionate fans from genuine troublemakers and use positive reinforcement to reward more-productive members of your community.

“Keep in mind, trolls feed off your tasty community-manager tears,” Caroline Chen writes.

I’ve heard the term “troll” a lot recently…and a lot of people mention it surrounding the Casey Anthony case. Those who go from site to site causing trouble. I don’t mind having discussions. But let’s remember to keep it clean everyone, OK :P

From ClickZ:

Don’t let them see you cry. Many a troll has kept a novice community manager up at night, tears brimming and soul wounded at the sight of caps-locked, multi-exclamation-pointed freak-outs. (“WHOEVER DID THIS CAMPAIGN SHOULD BE FIRED!!!!!!!!”) But keep in mind, trolls feed off your tasty community-manager tears. Thicken that skin, screen-grab, and collect in a folder (Desktop > Trollsville) to laugh at later. Seriously. Community management can be an emotional battlefield, and sometimes the best thing you can do is control your own sanity by not reacting.

Troll fights happen. Sometimes, you’ll be blessed with the spectacle of a troll fight. Trolls will try to out-negative one another in the same thread. Do allow this to happen. They only serve to illegitimize the trolls and make your job easier. They’re also highly entertaining.

Perez Hilton Sues Black Eyed Peas Manager

June 24, 2009

Blogger Perez Hilton has sued the Black Eyed Peas manager for battery and intentional infliction of emotion distress. It is reported that he is seeking $25,000.

From the Associated Press:

The suit states Hilton is seeking to protect his rights to free speech and claims Polo Molina attacked him because he made critical comments about the Black Eyed Peas’ new album.

Molina was arrested in Toronto early Monday after he allegedly punched Hilton following a heated argument between the blogger and Black Eyed Peas leader

Time Spent On Social Networking Sites Doubles

June 3, 2009

The latest figures from Nielsen Online show that the number of minutes spent on social networking sites in the United States has almost doubled over the past year.

From Reuters:

Nielsen Online, which measures Web traffic, said the number of minutes on social networks in the United States rose 83 percent in April from the same month a year ago, but found users were quick to move on and sites could quickly fall from favor.

Nielsen Online spokesman Jon Gibs said a major trend had been the continuing popularity of Facebook, which has more than 200 million active members and has become so mainstream it now hosts Pope Benedict and a list of world leaders.

The total number of minutes spent on Facebook surged 700 percent year-on-year to 13.9 billion in April this year from 1.7 billion a year ago, making it the No. 1 social networking site for the fourth consecutive month.

News Corp’s MySpace was second most popular but the number of minutes spent on this site fell 31 percent to 4.97 billion from 7.3 billion a year ago, although it remained the top social networking site when ranked by video streams.

Blogger, and came third, fourth and fifth respectively, with the number of minutes spent on Twitter — that lets people send 140-character messages or Tweets — rocketing 3,712 percent in April from a year ago.

Happy Valentine’s Day Everyone

February 14, 2009

Just wanted to thank each and everyone of you who stop by to read the blog each day.

Hope you all have a very happy Valentine’s Day! :)

Social Media Works…As Part of a Larger Campaign

February 6, 2009

Social Media Today asks the question: are we really missing the point about the strategies we create using these technologies?

It’s true, the number of followers you have on your Twitter account matters and the percentage of readers coming to your blog via an RSS reader are important.

But the real value of social media campaigns emerges when they’re connected to other elements of a broader communications and marketing campaign. Social media should be a component of the core campaign, and an important one.

From Social Media Today:

The other day in an article that’s gained a lot of attention, Guardian tech journalist Bobbie Johnson proclaimed that he’s done with social media. If you haven’t done so it’s definitely worth a read. In summary Bobbie says:

“I’ve had it with social media. Not social networking per se, but the incessant chatter about how “social media” is changing the world. How it’s going mainstream. How it’s the biggest change we’ve ever seen.”

So we have the incessant squawking of “experts”, and the talking up of the same people again and again and again as the ones everyone should ‘follow’ – something Kevin Palmer discusses in a great post entitled ‘The social media echo chamber makes me not want to listen.’

At its worst, it manifests itself in people pruning their friend lists down so they can game the ranking system Twitter Grader (which awards a higher score if more people follow you than the other way around) – really, who cares.

The core problem is that social media is being looked at in isolation as something only to be touched by a select group of gurus. Instead, to my mind it should be an intrinsic part of every marcoms campaign – you have an idea of how you are going to target print, broadcast and also online.

It’s a component of the core campaign, and an important one. But it doesn’t sit on its own.

So while I completely get why organisations have individuals like the excellent Shannon Paul (Detroit RedWings), Kelly Feller (Intel) and Scott Monty (Ford) on-board to operate in this space, it seems to make less sense for actual agencies to set up specialist divisions – and every week I still read about someone here in the UK doing just that. For the reasons mentioned above, we took the opposite approach.

We once had a division (Herd was originally the name of it, I simply kept the URL for the blog). But we stopped that last year, thinking that it would be better to skill up all the core account handlers in online media knowledge. And while one or two of the Cows like myself definitely have more of an interest in this area, I’d never bill myself as an ‘expert’!

So the backlash is in full swing, as demonstrated by those two videos below. Maybe no bad thing. Bobbie says at the end of his piece, “I’m sick of “social media sensations”. And I’m sick of social media. Social media is people. People talk about stuff. The end.”

Facebook to Launch New Market Research Tool

February 2, 2009

It appears that Facebook is looking to launch a new market research tool coming this Spring called Engagement Ads. The tool has been in testing since last August and will allow marketers to poll virtual focus groups of specific Facebook users.

From Read Write Web:

The Telegraph is reporting that social networking giant Facebook has new plans for generating revenue; offering its 150 million user database as a market research tool to corporations.

Starting this spring, companies will be able to selectively target Facebook’s members in order to research the appeal of new products through a polling system called Engagement Ads as demonstrated at the World Economic Forum in Davos.

The Evolution of Engagement Ads

Engagement Ads are not new to Facebook. Last year, The Wall Street Journal reported that Facebook had begun “quietly testing” the product in August and was hoping to roll it out by the end of November.

Engagement Ads, said the WSJ, would appear on the home page of Facebook when you first log on and prompt you to interact with an ad. If you did interact with the ad, Facebook would then attempt to share your action with your friends thus “getting the ad in front of more eyeballs.”

At the time, Chief Operating Officer Sheryl Sandberg said that ads systems are “built over time through continual tweaking.” She added that Facebook’s existing ad offerings were doing well but “undersell Facebook’s broader opportunity.”

If the Telegraph report is correct, Engagement Ads have had a massive tweak; companies will be able to pose questions to and receive feedback from selected members in real time based on user information that Facebook provides.

Randi Zuckerberg, Facebook’s Global Markets Director, told the Telegraph that companies are excited about this new polling system. “It takes a very long time to do a focus group, and businesses often don’t have the luxury of time. I think they liked the instant responses,” she said.

Personality Can Make a Corporate Blog Pay Off

February 2, 2009

Interesting posting from Social Media Today.

While recent surveys have cast doubt on whether people trust what they read on blogs, many believe that corporate blogs can have an influence on purchasing decisions, particularly if those doing the blogging focus on something other than selling products.

From Social Media Today:

Over the last few months there has been a lot of talk about whether or not blogs can truly help drive decision making power. The information is often conflicting, which may drive your average reader to more and more blogs and articles to come up with the truth in between.

For example, a Forrester survey from Q2 2008 created a lot of buzz when it revealed that “only 16% of people who read company blogs trust them.” What I find most ironic about this is that the survey didn’t generate a large level of interest until it hit the Forrester Groundswell BLOG, which as far as I know, is a company blog that does generate a lot of trust among its readers. You could argue that an analyst firm (who is supposed to rank vendors in an unbiased fashion) isn’t  the same as the companies they are talking about in the survey, but that’s just semantics in my mind. They’re using blogs in the same way that every other business should be using blogs — to serve up expertise that will hopefully drive more people to purchase their products.

I think that to say that a majority of people don’t trust company blogs is probably par for the course, as Forrester’s Bernoff acknowledges when he links to an Edelman article pointing out that people don’t trust companies in general.

Yet that doesn’t mean that blogs can’t ultimately tip someone into making that final purchase.  I think its safe to say that as a rule I don’t trust company blogs, because as someone who has been in marketing for a long while I know that there is often a spin of information involved. I think that your average Internet blog reader knows this as well, but we need to give them a bit more credit. Most savvy readers aren’t relying on one source of information. They may start at the company blog, read some information and then do corresponding searches to corroborate the material. So while they may not trust the blog, it doesn’t mean that the blog was useless — it could have served as the stepping stone toward a purchase. Bernoff acknowledges that “In this case about 80% of those we polled said they did use corporate blogs,” which I think is a pretty good indicator of what I say being true. The readers may not trust them, but clearly they read and rely on them in some fashion.

I would be curious to see if those same people surveyed in the Forrester report trust the main company website over the company blog — do they prefer reading lengthy white papers and collateral docs or do they identify more with information presented in a blog?

A ClickZ article by Enid Burns last October cites another survey, this time by Forrester company JupiterResearch and sponsored by BuzzLogic. The stats are interesting:

Readership of blogs is on the rise. JupiterResearch noted a 300 percent growth in monthly blog readership in the past four years. Readers look to links and multiple blog sources to extend the conversation: 49 percent of blog readers, defined as someone who reads at least one blog a month, and 71 percent of frequent readers all read more than one blog per session. Multiple blog sources offer more opportunities for consumers to see blog ads. A quarter of readers say they trust ads on a blog, compared to 19 percent who trust ads on social networking sites.”

So while readers may not trust blogs, it certainly seems that they are continuing to read them. Keep in mind though, that the latter survey seems to be talking about blogs in general, not specifically delineating them into company, media or personal blogs, as is evidenced by the stat about ads. I think that most people wouldn’t trust ads on a company blog but if an individual blogger that someone reads and likes endorses a product, yes, by all means the click-throughs and purchases will be higher. I can attest to this on my writing blog, where I have received numerous kickbacks from purchases made on writing materials that I link to as an affialiate. I link to them because I trust the products and believe in them and readers trust my decision which ultimately results in a purchase.

In a blog post last fall, communications expert Sally Falkow points to a stat in the JupiterResearch/BuzzLogic survey that supports this: “50 percent of frequent blog readers say they have taken an action after reading a  blog.”

Mixing Old and New With Your Business Cards

January 28, 2009

Interesting post by Chris Crum who suggests mixing old-school networking with the modern age by including social-networking information, such as your Twitter user name, or your Facebook address, on your business card.

From SmallBusinessNewz:

As you know, business cards are an important tool for business networking. You hand them out to people at events, leave them on you desk/counter for people to follow up with you later, and leave them anywhere a potential business contact or customer can get to them.

Social networks can serve a similar purpose for businesses. Whereas a business card typically includes a phone number/fax, address, email address, etc to provide a path of communication, social networks have that path built right in.

Doesn’t it make sense to bring the two together. I’m talking of course about including your social network info on your business card.

Some of you are no doubt already doing this and others still don’t see social media as a worthwhile business tool. In the end, it’s another way for you to represent your brand and for your customers and prospects to interact with you. You might as well make it easy for them to do so.

There are a few things that should probably be taken into consideration. The first being reputation management. Pertaining to business cards, it would be wise to only include profiles, which do not contain anything that can cast your business in a negative light. You may have a personal MySpace page that you only use to communicate with close friends and family, and a Twitter account or a Facebook profile that you use more for business communications. You should probably leave that personal one off.

There is also a distinct possibility that you have signed up for more social networks than you can keep up with, and in this case, it is probably a good idea to only include the social networks that you frequently attend to on your business card. You wouldn’t include an old email address you no longer use would you?

The point is, business cards and social networks are both networking tools. Use them both, and use them together, and your business is bound to benefit. The more ways of communication you provide, the more accessible your business is.


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