Posted tagged ‘Advertising’

New Voice for the Aflac Duck

April 26, 2011

…and no it’s not Ben Affleck! It’s Dan McKeague, a 36-year-old father of three from suburban Minneapolis.

I’ll definitely miss Gilbert Gottfried and his voice. We’ll see if McKeague can fill his shoes!

From CNN Money:

McKeague, a sales manager at a local radio station with some experience doing voice overs, was one of the many hopeful celebrities, voice over artists and average Joes that submitted over 12,500 live and online auditions to provide the distinctive voice of the Aflac Duck.

In a video posted Tuesday on YouTube, the CEO of the Georgia-based company, Daniel Amos, and two other senior executives are shown offering the job to McKeague over the phone. McKeague, wearing a dark suit and tie, gratefully accepts the job from what appears to be his home.

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A Perspective On Facebook’s Sponsored Stories

February 15, 2011

A very interesting blog post by my colleague Katie Peterson at McGrath/Power Public Relations today surrounding changes to Facebook policies affecting both business advertisements and personal accounts.

Please follow this link for more information.

From Pass the Mic:

Facebook is turning our Facebook status, personal opinions, and information into advertisements. While I understand there is controversy around the subject because there is no user “opt out” option, and some claim that it is an invasion of privacy, from the business perspective, Facebook’s latest marketing tool is ingenious.  In my opinion, and one that may not match that of my colleagues, I think the sponsored stories are actually very beneficial.

How to Deal With “Trolls”

February 11, 2011

Trolls can be a websites worst enemy (or at least to some it can feel that way). But it’s relatively easy to keep the harm done by their incursions to a minimum.

You have to develop a thick skin, learn to distinguish overly passionate fans from genuine troublemakers and use positive reinforcement to reward more-productive members of your community.

“Keep in mind, trolls feed off your tasty community-manager tears,” Caroline Chen writes.

I’ve heard the term “troll” a lot recently…and a lot of people mention it surrounding the Casey Anthony case. Those who go from site to site causing trouble. I don’t mind having discussions. But let’s remember to keep it clean everyone, OK 😛

From ClickZ:

Don’t let them see you cry. Many a troll has kept a novice community manager up at night, tears brimming and soul wounded at the sight of caps-locked, multi-exclamation-pointed freak-outs. (“WHOEVER DID THIS CAMPAIGN SHOULD BE FIRED!!!!!!!!”) But keep in mind, trolls feed off your tasty community-manager tears. Thicken that skin, screen-grab, and collect in a folder (Desktop > Trollsville) to laugh at later. Seriously. Community management can be an emotional battlefield, and sometimes the best thing you can do is control your own sanity by not reacting.

Troll fights happen. Sometimes, you’ll be blessed with the spectacle of a troll fight. Trolls will try to out-negative one another in the same thread. Do allow this to happen. They only serve to illegitimize the trolls and make your job easier. They’re also highly entertaining.

If Everyone Gets a Chance…

February 10, 2011

…could you please click on this link to check out my latest blog post.

It’s not necessarily what you might be used to reading from me,  but I’d really appreciate it if you could just click the link and if you have any thoughts on the content, please leave a comment. 🙂

Thanks!

Do You Know Trailer Choir?

May 12, 2010

If you don’t, you should!

It’s a Wednesday morning and I just feel the need for playing some Trailer Choir.

One of my all time favorite bands and they’ll be within two hours of here this weekend! King City, California!!!

Be sure to check them out on Twitter at @TrailerChoir

Tsunami Warning Canceled in Hawaii

February 27, 2010

The Pacific Tsunami Warning Center has officially canceled the Tsunami warning which was issued for Hawaii earlier today.

While the Tsunami waves reached Hawaii at around 2 p.m. (PT), it doesn’t appear that any major damage has occurred.

Great news for the people living near the beaches. We should, however, take this as a wake up call that a Tsunami (and a major earthquake) can happen at any time so we all need to be prepared!

It was amazing to see the role that social media once again played in the reporting of this story today. Eyewitness accounts via Twitter, Facebook, Skype and YouTube. Real time reporting and sharing of information. Good stuff!

From the Associated Press:

The Pacific Tsunami Warning Center has canceled its tsunami warning for Hawaii, with the state apparently escaping the roiling waves unscathed.

Gov. Linda Lingle says no damage has been reported in any county. Tidal surges were observed Saturday along the coasts but did not roar ashore. She’s calling it “a great day now that it’s over.”

From the Wall Street Journal:

On a conference call with emergency-response teams in all the state’s counties, Chip McCurry, chief oceanographer with the Pacific Tsunami Warning Center, advised authorities “to end this thing for Hawaii and to issue a cancellation message” in regard to the Tsunami warning.

Tsunami surges of six to 12 inches in height hit the “Big Island” of Hawaii beginning at 11:38 a.m. local time, 34 minutes later than oceanographers previously forecast, said Bill Hanson, administrative officer with the Hawaii County Civil Defense.

Pitchman Billy Mays Dead at Age 50

June 28, 2009

This is a horrible time to be a celebrity! Pitchman Billy Mays was found dead in his home today at the age of 50. This one hurts. I’ve really gotten into his new reality show “Pitchmen” and he has been the punchline of more than a few jokes with my friends.

RIP Billy! Amazing. He was the same age as Michael Jackson. Makes you start to think about your own mortality. I always say, live life to the fullest! Get off the Internet (and my blog) 🙂 and go outside and enjoy your friends and family.

I’m signing off to now!

From Fox News:

Mays, 50, was found unresponsive by his wife inside his Tampa, Fla., home at 7:45 a.m. on Sunday, according to the Tampa Police Department.

Police said there were no signs of forced entry to Mays’ residence and foul play is not suspected. Authorities said an autopsy should be complete by Monday afternoon.

“Although Billy lived a public life, we don’t anticipate making any public statements over the next couple of days. Our family asks that you respect our privacy during these difficult times,” Mays wife, Deborah, said in a statement on Sunday.

Mays was well known for his numerous television promotions of such products as Orange Glo and OxiClean. He was also featured on the reality TV show “Pitchmen” on the Discovery Channel, which followed Mays and Anthony Sullivan in their marketing jobs.

From People:

Billy Mays, the bearded infomercial pitchman with the trademark shout, has died in his sleep at home.

“Everyone [who knew] him was aware of his larger-than-life personality, generosity and warmth,” the Discovery Channel (which aired his series, Pitchmen with Anthony Sullivan) said in a statement. “Billy was a pioneer in his field … He will be greatly missed as a loyal and compassionate friend. Our deepest sympathies go out to his family at this time of incredible loss.”

Authorities tells the Associated Press that the 50-year-old was pronounced dead Sunday morning after being found by his wife, Deborah Mays. No foul play is suspected. An autopsy is expected to be performed by Monday afternoon.

On Saturday, Mays was onboard a U.S. Airways flight that made a hard landing in Tampa, but Brenda Geoghagan, spokesperson for Tampa International Airport, tells PEOPLE none of the passengers sustained injuries. The flight “made an emergency landing Saturday because the two front tires blew out under the nose wheel,” she says. “We had a rocky landing because of it, and passengers were taken off of the plane in a bus and driven to a secure area where they were interviewed then released to get their bags. There were no injuries then.”