A Perspective On Facebook’s Sponsored Stories

A very interesting blog post by my colleague Katie Peterson at McGrath/Power Public Relations today surrounding changes to Facebook policies affecting both business advertisements and personal accounts.

Please follow this link for more information.

From Pass the Mic:

Facebook is turning our Facebook status, personal opinions, and information into advertisements. While I understand there is controversy around the subject because there is no user “opt out” option, and some claim that it is an invasion of privacy, from the business perspective, Facebook’s latest marketing tool is ingenious.  In my opinion, and one that may not match that of my colleagues, I think the sponsored stories are actually very beneficial.

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One Comment on “A Perspective On Facebook’s Sponsored Stories”

  1. Honeydog Says:

    This does not surprise me in the least. Taking the Public’s/Consumer’s personal Information and Opinions on certain things and using it for Advertising advantage has been going on by Businesses for a LONG time. As much as they influence US, we can take considerable Credit for our unknowing-part in influencing THEM in the first place. This Marketing “Circle” gives the second meaning to the term “What goes around, comes around”.


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