Baskin-Robbins Ditches Five Flavors

Caramel Praline Cheesecake, Campfire S’mores, Apple Pie a La Mode and Superfudge Truffle are all gone. But the biggest surprise to me is the removal of my favorite, French Vanilla, which has been a Baskin-Robbins staple since 1945.

Seriously? You’re getting rid of French Vanilla? Why?

Anyways…does that mean we have to call them 26 flavors now 🙂

From CNN:

Baskin-Robbins is putting five of its signature 31 flavors in the deep freeze.

The company, which has thousands of outlets around the globe, is replacing some old flavors with new ones to celebrate National Ice Cream Day in the U.S. on Sunday, and Baskin-Robbin’s 65th anniversary.

Srinivas Kumar, chief brand officer at the company, said “over the decades we have retired some of our iconic flavors into our deep freeze — like ‘Miami Ice’ from the 1980s and ‘Beatlenut’ in the 1960s — but never before have five flavors gone into the deep freeze at one time.”

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2 Comments on “Baskin-Robbins Ditches Five Flavors”

  1. […] This post was mentioned on Twitter by John Kreuzer, Priceless Writers. Priceless Writers said: RT @KreuzersKorner Baskin-Robbins Ditches French Vanilla? Seriously? #icecream #dessert <—Crazy #followfriday […]

  2. zelda Says:

    Boooo-Hissssssssss……….my favorite is French Vanilla.

    Another young CEO idea.

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