Apple: Free Bumpers All Around!

Apple’s Steve Jobs announced that the company will give free protective cases to buyers of its latest iPhone model to alleviate the  “death grip” problem.

Sweet…for those who actually own one…

From CNET:

Apple plans to give iPhone 4 users a free case in hopes of satisfying concerns about the design of its antenna and signal problems.

CEO Steve Jobs made the announcement (click here for the live blog) during a press conference at Apple’s headquarters in Cupertino, Calif., Friday morning in response to a public-relations crisis over signal issues reported with the iPhone 4, which was unveiled in June. iPhone 4 owners will apply for the free bumper (a case that protects just the outer rim of the phone) online at Apple’s Web site, and owners who already purchased a bumper will get a full refund, Jobs said.

From Ars Technica:

After days of being pilloried for the iPhone 4’s antenna problems, Apple CEO Steve Jobs took to the stage in Cupertino, California to respond. Jobs announced during the iPhone 4 press conference Friday that every iPhone 4 user will get a free Apple Bumper to help mitigate antenna problems. This will apply to every user who buys an iPhone through September 30. iPhone 4 owners who have already purchased one of the $30 bumpers will get a full refund. Users who don’t like the bumper solution and are still unhappy with the iPhone can bring it back for a full refund instead.

From USA Today:

Apple will offer free cases to past and current iPhone 4 customers through September 30, and is offering a full 30-day refund to customers who have had signal loss issues with the iPhone and no longer want it.

“We’re not perfect, and phones aren’t perfect either, but we want to make all of our users happy,” Apple CEO Steve Jobs said.

Friday’s announcement follows a recent Consumer Reports blog post in which they said they could not recommend the iPhone 4 because of problems with the antenna located on the bottom left of the device.

From CBS News:

“We’re not perfect, phones aren’t perfect. But we want to make all our users happy.” And with that uncharacteristically humble introduction, Steve Jobs offered what passed for Apple’s apology to iPhone 4 users who have encountered reception troubles and said they would receive free bumpers.

“We love our users. We try hard to surprise and delight them. We work our asses off and have a fun time doing it,” he said during a press briefing Friday morning at the company’s corporate headquarters in Cupertino, Calif. He later added: “When people are criticizing us, we take it really personally…maybe we should have a wall of PR people protecting us from that, but we don’t.”

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