New Vista Ad Stars Bill Gates, Jerry Seinfeld
It appears that it’s time for a second Windows Vista ad to air once again staring the dynamic duo of Bill Gates and Jerry Seinfeld. The second in Microsoft’s series of new ads, features Bill Gates and Jerry Seinfeld moving in with a family of “real people” in order to connect with them.
The four and half minute extended skit can be seen below.
In this spot, whose plot appears taken from every sit-com ever made, the two displace a adolescent girl from her room. In an effort to get her room back, she and her siblings set Seinfeld and Gates up as having stolen a family heirloom. That ultimately prompts Gates and Seinfeld to hit the road, with Gates taunting the girl on the way out: “You’re not so real.”
The latest spot is a two-part ad, with the first part showing on CBS’ Big Brother. (an extended version with both parts of the ad should post tonight to Windows.com.) At the end of the new spot, Seinfeld again asks Gates to give him a sign if he’s on the right track in guessing what’s next. Thankfully, there was no repeat of the butt-wiggle. This time, Gates does his version of the 1980s robot dance.
The ads are the beginnings of an expensive and ambitious effort by Microsoft to try to reclaim the Windows image after letting rival Apple mock it for years.
From Apple Insider:
It’s been reported that Microsoft has agreed to pay Seinfeld approximately $10 million for his role in the ads, which are said to be just one facet of a massive $300 million advertising campaign on the part of the Redmond-based software giant aimed at cleaning up the tarnished image of Windows Vista.
In an email to employees recently, Microsoft chief executive Steve Ballmer also revealed that the company will be changing the way it works with hardware vendors to mimic the experience offered by Apple in which there will be “absolutely no compromises.”
“In the competition between PCs and Macs, we outsell Apple 30-to-1. But there is no doubt that Apple is thriving,” Ballmer wrote in the email. “Why? Because they are good at providing an experience that is narrow but complete, while our commitment to choice often comes with some compromises to the end-to-end experience.”