Yelp in Trouble?
Business owners, including Selena Kellinger, owner of Raspberry Lips, are having issues with the review Web site Yelp. Some are questioning the integrity of the site because recently, some businesses have indicated that they’re being asked to pay to downplay negative reviews on the Web site.
From the article:
Yelp’s policy is not to remove negative postings. “Instead they removed some positive postings. They refused to remove the bad posting, and then they called me to solicit a business account,” said Kellinger.
A business account called a “Sponsorship Program” allows businesses to bring a favorite review to the top, provide a photo slideshow, and a message from the business owner.
Kellinger said Yelp told her they would move the negative posting to the bottom of her page. Kellinger refused to pay. “I felt like that was really unfair, and that they were holding me hostage,” said Kellinger.
I’m not really that much of a user of the Web site but have used it a few times to learn more about a specific restaurant before I go. But, if allegations prove to be true, this could be a blow to their Web site traffic for sure! I guess we’ll have to wait and see what happens. Thoughts?