Subway has signed Olympic gold-medalist swimmer Michael Phelps to be its latest athlete-spokesman. The first campaign with Phelps will focus on the quickservice chain’s mix of healthier options, such as grilled chicken on wheat, and indulgences, such as a meatball sub.
From Advertising Age:
Michael Phelps is racking up endorsements like they’re gold medals. The Olympian has inked a deal with Subway to represent the brand “across all marketing channels” in a campaign touting the chain’s variety of offerings. Mr. Phelps also helps promote Kellogg, Visa, Speedo and Rosetta Stone.
The deal, which locks Mr. Phelps into an exclusive fast-food contract, is surprising because the swimmer openly campaigned for a relationship with McDonald’s during the Summer Olympics in Beijing, where he won an unprecedented eight gold medals. But this isn’t his first surprising endorsement. Mr. Phelps spurned General Mills’ Wheaties in August for an exclusive cereal deal with Kellogg.
“We enjoyed a very positive working relationship with Michael, particularly at the Summer Games in Beijing,” McDonald’s spokeswoman Heidi Barker said in a statement. “As a top Olympics sponsor, we wish Michael and all the Olympics athletes the best in their future endeavors.”