Wrigley Suspends R&B Star Chris Brown
Wrigley has suspended a commercial featuring Chris Brown after the popular R&B singer was arrested on suspicion of attacking a woman widely reported to be his singer girlfriend Rihanna.
From Reuters:
The clean-cut Brown, 19, one of the fastest-rising stars of the last two years, was free on $50,000 bail, a day after the couple hurriedly canceled separate performances at the Grammy Awards in Los Angeles.
Both the Brown and Rihanna camps were silent on Monday. Police sources told the Los Angeles Times and celebrity Web site TMZ.com that the woman who reported she had been attacked by Brown in the early hours of Sunday was 20-year-old Rihanna, singer of hits “Umbrella” and “Disturbia.”
Wrigley said in a statement it was “concerned by the serious allegations” made against Brown, who was booked by police on suspicion of making a felony criminal threat.
The company said that while Brown should be afforded due legal process “we have made the decision to suspend the current advertising featuring Brown…until the matter is resolved.”
Brown, who was competing against Rihanna in a Grammy category, was a spokesman for Doublemint gum and his hit song “Forever” was part of that advertising campaign.
Tags: Advertising, Branding, Chris Brown, Doublemint, Grammy, Grammy's, Marketing, R&B, Rap, Rap Music, Rhythm & Blues, Rhythm and Blues, Rihanna, TMZ, TMZ.com, Wrigley, Wrigley Chris Brown
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