The Business of Blogging
Check out QSR Magazine where this month Karon Warren, with whom I have had the pleasure of working with in the past, discusses how embracing social media and blogging could enhance a corporations identity and appeal to younger audiences.
From the article:
If done right, a corporate blog might be just what your business needs to take your brand to the next level, becoming the best marketing tool for your company.
For example, McDonald’s started a blog dedicated to corporate social responsibility (csr.blogs.mcdonalds.com) with topics such as “Reducing Our Footprint” and “Defining Sustainability.” Through its blog (sccv3.stonecreekcoffee.com/blog.cfm), Stone Creek Coffee provides an outlet for news and events, such as promoting the Stone Creek Road Trip, wherein customers receive free coffee after visiting a certain number of store locations.
In fact, according to thenewpr.com, which tracks corporate blogging, almost 300 corporate blogs authored by CEOs and other personnel in a leadership position were up and running as of February. Industry experts believe this number will continue to rapidly increase.
Blogs also provide quick-serve restaurants with an innovative way to reach today’s young audience, who play key roles with quick-serves as both customers and employees. “As a very large population in the quick-service industry is 16 to 22, blogging will become a great way to engage them, their ideas, concerns, and suggestions,” says David Nour, founder of Relationship Economics and CEO of BeOne Now Inc.
And it’s a marketing strategy that’s here to stay. “Blogging and social networking are an integral part of the DNA of the new generation entering the work force,” he says.
Social media is very important in our society right now and it has been a great way for people to reach out to audiences they might not have been able to reach in the past. Thoughts?
This entry was posted on August 28, 2008 at 10:11 pm and is filed under Uncategorized. You can subscribe via RSS 2.0 feed to this post's comments.
Tags: BeOne Now, Blog, Citizen Journalist, Corporate Blog, Corporate Social Responsibility, CSR, David Nour, Fast Food, Karon Warren, McDonald's, QSR Magazine, Quick Service, Relationship Economics, Restaurant, Social Media, Social Network, Social Networking, Sustainability, Sustainable, Sustainable Business, Sustainable Practices, Thenewpr.com
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